Думаю если нас стала интересовать журналистика, то и тема PR  неотрывно связана с ней. Для промо роликов зачастую подбирают различную музыку, варианты текстов, даже меняют дикторов. Мы всегда видим только один финальный вариант, другие в процессе работы отсеиваются. Предлагаю посмотреть на три варианта текстов для ролика Nokia о положении и работе в России. Как вы считаете какой из них интереснее и правильнее? Собственно такой ролик и выложу завтра, чтобы вы могли посмотреть его. 

Вариант 1. 

TEXT: Russia is one of the biggest markets driven by independent mobile retailers.
Nokia share of the Russian mobile market is steadily increasing.
Nokia success & leading market share is also based on productive & effective work with retailers & winning biggest share on the shelves.
Further growth would result from strengthening of cooperation with retailers via the implementation of category management tools & consumer segmentation.
SUBTITLE: Companies which listen to their customers are the leaders.
INTERVIEW:
-   Best phone is… (Nokia)
-   Your phone is…
-   Most popular phone is…
-   Your boufriends’ phone is…
-   Your dream phone is…
-   Most usefull phone is…
-   Would you change your Nokia for…
 
TEXT: Betalink is known as one of the leading retailers on the Russian market of mobile devices It’s market share has already reached 10,5%, and at the moment the company has more than 500 stores in more then 50 Russian cities.
Nokia is Betalink’s preferred partner in Russia.
Wide range of Betalink business-class stores has helped to introduce the wide range of Nokia mobile devices: NSeries multimedia computers, L’Amour Collection, Nokia Premium phones, Nokia 5500 Sport, Eseries business devices and others.
SUBTITLE: The model line of Nokia mobile devices is not only wide, but also balanced. It fits demands of all kinds of Russian consumers in spite of all other manufacturers who has problems in different segments.
 Nokia will continue effective cooperation with Betalink and will conduct joint customer marketing campaigns. Betalink plans to continue offering new Nokia devices to the Russian customers, and Nokia is going to continue opening shops-in-shops in Betalink stores all over Russia.

Вариант 2. 

TEXT: Russia is one of the biggest markets driven by independent mobile retailers.
SUBTITLE: Companies which listen to their customers are the leaders.
SUBTITLE: Over the last two years we have achieved maximum results both in terms of Nokia’s sales share within Betalink and in general Nokia sales volumes.
Today, Nokia’s market share is more than 35% of our sales and we expect it to exceed 40% over the next two quarters.
TEXT: Nokia’s share of the Russian mobile market is steadily increasing.
Nokia success & leading market share is also based on productive & effective work with retailers & winning biggest share on the shelves.
SUBTITLE: The product portfolio of Nokia mobile devices is not only wide, but also balanced. It fits demands of all kinds of Russian consumers in spite of all other manufacturers who has problems in different segments.
The most effective campaigns were our promotions for the N-series as a whole as well as for business model E50 “Business class. For everybody”.
Nokia anticipates what product portfolio, telephones, colours and functions will be needed by the consumer of tomorrow. And we anticipate how to deliver and how to sell them.
We see Nokia as our main partner in the future and we sure that our synergie will result in more then 50% share of Nokia’s mobile devices in Betalink’s retail. 

Вариант 3. 

 
 
TEXT: Russia is one of the biggest markets driven by independent mobile retailers.
Nokia share of the Russian mobile market is steadily increasing.
Nokia success & leading market share is also based on productive & effective work with retailers & winning biggest share on the shelves.
Further growth would result from strengthening of cooperation with retailers via the implementation of category management tools & consumer segmentation.
SUBTITLE: Companies which listen to their customers are the leaders.
TEXT: Betalink is known as one of the leading retailers on the Russian market of mobile devices It’s market share has already reached 10,5%, and at the moment the company has more than 500 stores in more then 50 Russian cities.
Nokia is Betalink’s preferred partner in Russia.
Wide range of Betalink business-class stores has helped to introduce the wide range of Nokia mobile devices on the Russian market.
SUBTITLE: Over the last half-year, the most effective campaigns were our promotions for the N70 and the N-series as a whole as well as for business model S50 “Business class. For everybody”.
Nokia anticipates what model lines, telephones, colours and functions will be needed by the consumer of tomorrow. And we anticipate how to deliver and how to sell them.
TEXT: Nokia will continue effective cooperation with Betalink and will conduct joint customer marketing campaign. Betalink plans to continue offering new Nokia devices to the Russian customers, and Nokia is going to continue opening shops-in-shops in Betalink stores all over Russia.